Boss Take Two Interactive approved the takeover Activision Blizzard. Strauss Zelnik (Strauss Zelnick) named Microsoft
“his ally” and noted that the deal will strengthen the position of the “greens” – this is good for his own company and the industry as a whole.
In an interview with TheWrap, he said he couldn’t predict whether regulators would approve a takeover. The top manager added that, in his opinion, a similar trend of market consolidation will continue in the US: some companies may also unite under one roof. Wherein Zelnik
not afraid that competition will intensify:
Ultimately, the consumer votes with money. If we create great hits, which is our job, customers will come to us. And no one can take that away from us. Nobody can repeat our projects. <…> The entertainment business is the opposite of industries where competitive products are interchangeable. [В развлекательном бизнесе] Each project is isolated from the rest, so it does not seem to compete with anything else. And yet, in a sense, the competition is very high. <...> In other words, we compete with everyone and at the same time, as it were, we do not compete with anyone. You cannot simply replace one of our projects with any other.
Most likely opinion Zelnika – not just an attempt to cling to a hot topic. It’s likely that this is part of the answer. Take Two Interactive to a survey of EU antimonopolists about a deal between Activision Blizzard
and Microsoft. Such questionnaires of 100 questions were sent to developers and publishers. For example,
Meta* also supported the takeover – this became known from the documents that were provided to the Brazilian regulator.
* The activities of the Meta organization are recognized as extremist and banned on the territory of the Russian Federation